You should use data to answer your existing questionĪurore Legentil of Synthesio explains, “Uncovering actionable and meaningful insights from data is all about methodology.įirst, start with a specific business question (how does my audience feel about my last product launch? What content type has the highest engagement with my audience?), then use human AND machine intelligence to find the answer. Many newbies skip the question step and dive right into the data. Start with the question you are trying to answerĭata is only as useful as the question you are trying to answer. Invest in a data visualization platformġ.Make it easy for other departments to access the data they need.Don’t confuse correlation with causation.Start with the question you are trying to answer.
So, here are tips to make the process of pulling actionable data insights simpler. It is easy to get overwhelmed when it comes to analyzing data.
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Related: How to Analyze Data: 30+ Experts on Making Sense of Your Performance 10 Tips for Pulling Insights from Data
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